Posts tagged publishing
Sunday, June 15th by Amanda
in Circulation Magazine indicates that media buyers are getting the info they need for print media buying decisions, and that there is a tremendous need for similar standardized, third party verification for online numbers. Valeria ‘The Conversation Agent’ Maltoni goes further
by bringing together the concerns of adding online readership numbers to the print numbers.
Friday, March 20th by Stephanie
European communications group Mach Media has reminded its blog followers to buy only from audited media outlets in the March 18th post Buy from audited media by Taunya Renson-Martin. The post also had this to say about the Buy Safe Media program.
Monday, April 13th by Mark
Bob Felsenthal, publisher of Media Business, says he ‘is enamored with the campaign’ in this April 3 column. He goes on to point out that, ‘It's no secret there many ways to underdeliver ad expectations— and provide inaccurate or out-of-date numbers—when a publication is unaudited.’
Now viewing results 1 to 3 of 3