Posts tagged ABC
Tuesday, June 24th by Peter Black, Senior Vice President, BPA
I propose that "customers who count" should also be counted.
Two separate blog posts from publishing experts last week argue that "Magazines should be in the business of customers who count and not counting customers" and that "Like chastity, auditing is/and should be a choice."
Thursday, January 22nd by Stephanie
Publishing Executive has posted a poll on its home page, asking visitors to vote on “Should the ABC and BPA support a marketing campaign (Buy Safe Media) urging advertisers not to advertise in unaudited publications?”
Friday, August 28th by Mark
Audience Development reports that estimated figures provided by publishers to ABC’s Rapid Report show titles in the business/finance, health and women’s interest categories have seen steep declines in newsstand sales, as well as in total circulation, compared to the same period last year. Official first-half magazine figures are not set to be released until August 31—ABC extended its filing deadline to accommodate those who were affected by the shutdown of Anderson News’ wholesale operations.
Thursday, October 1st by Mark
Survey reveals that print publishers are embracing mobile devices as way to extend their brands and generate revenue
Thursday, October 7th by Mark
Highlights of the actions taken by the Newspaper Committee of the Audit Bureau of Circulations’ (ABC) board of directors at an interim meeting held Sept. 16th, 2010. - Action Deferred on Print/Digital Hybrid and Bundled Subscriptions - Final Approval for Digital Edition Verified Circulation Requirements - Rule Governing Separate Editions, Including Branded and Digital Replica and Non-Replica Editions, Also Approved
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