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Posts tagged Media Transparency
Friday, December 24th by Ekaterina

The U.S. newspaper industry is transitioning and expanding its channels of distribution. To summarize, a need for more transparency in circulation channels led to the verified circulation category.

Inclusion of targeted publications published by ABC-member newspapers to reflect their total media footprint inspired the implementation of branded editions. And the new rules regarding digital editions reflect the marketís shift toward digital devices as delivery channels.

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