Posts tagged Association of National Advertisers (ANA)
Monday, June 28th by Ekaterina
ANA study finds most marketers not measuring sponsorship and event marketing.
Tuesday, September 21st by Ekaterina
The conference will be held on October 13-16, at the Rosen Shingle Creek resort in Orlando, Florida.
Celebrating ANA’s 100th anniversary, this conference will bring the industry’s leading marketers together for a discussion about breakthrough growth powered by brand mastery that drives exponential sales, profitability, and share-of-market results.
The conference also offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations.
Friday, November 26th by Ekaterina
Dave Beals, author of the ANA’s recently published “Agency Compensation: An ANA Guidebook” will briefly cover the guidelines and best practices for establishing an effective agency compensation plan in today’s rapidly changing marketing and media landscape.
He will touch on the primary methods of compensation today, including newer methods like “Value Based” and “Sales Commission”, highlighting the key considerations and pros and cons. Time will be set aside for David to answer your questions about agency compensation practices.
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