Posts tagged supporter news
There's a lot of debate in the industry—and the mainstream media, for that matter—about the decline of traditional print publishing and the rise of digital. From the speed of news aggregator sites to the connectivity of social media, both consumers and b2b decision makers are spending more and more time online. As a result, brands are allocating more and more of their budgets to digital advertising.
In-person marketing—such as exhibiting and sponsoring at exhibitions and trade shows—should be held to the same accountability standards as print and online advertising investments.
The new and improved www.BuySafeMedia.com includes an entire section on safe media training and resources.
According to ABC and ABCi's recent mobile survey, more than 70 percent of ABC-publisher members agreed that mobile was receiving more attention at their company this year than last. Among senior executives at the same companies, 56 percent said they had plans to develop a smartphone application in the next 24 months in addition to the 17 percent that already have an app in production. The complete survey is available on ABC's Web site and is also available via an app in the iTunes store.
Professionals and students have long relied on Wolters Kluwer Health textbooks, reference products, and journals. Our bibliographic and reference databases, drug information software, point-of-care tools, web-based information systems and online continuing education products also support the delivery of health information via interactive formats.
Now viewing results 1 to 5 of 5