Posts tagged audit bureau of circulations
Friday, August 7th by Mark
The Audit Bureau of Circulations interactive unit, ABCi, recently released the first e-newsletter audit report for Advertising Age featuring seven of its e-mail newsletters. ABCi has issued top-line e-newsletter statistics before as part of multimedia reports, but this is the first that includes detailed, in-depth reporting on multiple e-newsletters.
Friday, January 28th by Ekaterina
The results from ABC/ABCi’s second annual online survey of print publisher members present a picture of how publishers are adapting to the burgeoning mobile marketplace.
Although mobile has increasing prevalence at most ABC-member publications, most publishers believe that print is still important to their brands.
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