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Posts tagged American Association of Advertising Agencies
Tuesday, March 10th by Mark

Joe Mandese reports in the MediaPost article, Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive, that a panel of experts at the American Association of Advertising Agencies media conference agreed that confusion remains surrounding online metrics and data, making it difficult to create actionable insights for planning and evaluating online advertising buys.

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Friday, October 22nd by Ekaterina
In September, the 4A's Board of Directors adopted a new 4A's Position Paper, "Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars".
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