This webinar will cover how to boost efficiencies and get more from marketing investments without sacrificing the quality of the creative, as well as some of the latest approaches to delivering more for less, including how to use agencies better for productions, how to create successful prefer red vendor partnerships and sustain them, and how to regain control of media assets.
Specific topics to be covered:
- Integrated Production Process – how to coordinate multiple agencies on one project and leverage creative assets – create once, pay once, and use often
- Taming the Digital Frontier – as in traditional media, you should insist on the same level of detail and best practices in digital/Internet/mobile mediums
- Preferred Vendor Best Practices - learn how to streamline your production process, create efficiencies, and improve transparency by consolidating suppliers across your agencies and incentivizing vendors.
External link: The Association of National Advertisers (ANA)