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Friday, November 26th by Ekaterina

Dave Beals, author of the ANA’s recently published “Agency Compensation: An ANA Guidebook” will briefly cover the guidelines and best practices for establishing an effective agency compensation plan in today’s rapidly changing marketing and media landscape.

He will touch on the primary methods of compensation today, including newer methods like “Value Based” and “Sales Commission”, highlighting the key considerations and pros and cons. Time will be set aside for David to answer your questions about agency compensation practices.

External link: Association of National Advertisers (ANA)

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