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Friday, October 22nd by Ekaterina

In September, the 4A's Board of Directors adopted a new 4A's Position Paper, "Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars".

The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation.

The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny.

External link: American Association of Advertising Agencies

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