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The Chief Marketing Officer (CMO) Council North America Advisory Board Meeting
Monday, September 13th by Ekaterina

Topics for discussion include:

  • Findings from the CMO-CIO Alignment Imperative study with Accenture
  • How Digital Marketing is Impacting the Consumer Decision Journey and Enabling Competitive Advantage (David Edelman of McKinsey)
  • Marketing Organization Review + Empowerment (MORE)Assessing, Integrating, Focusing and Developing Global Teams

External link: Chief Marketing Officer Council (CMO)

Topics: Corporate Accountability, You Can't Manage What You Can't Measure, Not Just Print
Tags: Chief Marketing Officer Council (CMO)
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