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ABC Interactive Working with Handmark to Provide Audited Mobile Application Usage Metrics for Publishers and Media Brands
Friday, July 23rd by Ekaterina
The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is working with Handmark®, the industry’s leading mobile solutions partner for publishers and media brands, to provide detailed, audited mobile usage statistics for publishers and advertisers. The announcement follows ABCi’s recent review of Handmark’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.

External link: ABC Interactive

Topics: Corporate Accountability, The Value of Audited Media, You Can't Manage What You Can't Measure, Not Just Print
Tags: Mobile Audit
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