Yesterday, search engine giant Google launched its new Ad Planner service, a free tool that uses automated web servers to track the way people surf the Internet. Ad Planner is intended to guide advertisers to appropriate websites based on user demographics. The new Google offering means fresh competition for established industry metrics players Nielsen Online and comScore, which offer panel-based audience data. The announcement of Ad Planner follows closely on the heels of Google’s launch last week of a new layer to its Google Trends tool with Google Trends for Websites, which provides users with view of how popular different websites are, compares and ranks site visitation across geographies, and related websites and searches.
External link: www.google.com/adplanner