BuySafeMedia.com Blog Posts

Upcoming Webinar: New Ideas for Maximizing Ad Production Dollars by The Association of National Advertisers (ANA)

Fri, 11 Mar 2011 00:00:00 EST

This webinar will cover how to boost efficiencies and get more from marketing investments without sacrificing the quality of the creative, as well as some of the latest approaches to delivering more for less, including how to use agencies better for productions, how to create successful prefer red vendor partnerships and sustain them, and how to regain control of media assets.

A webinar by the Trade Show Exhibitors Association (TSEA): Selecting the Right Trade Shows (SP130)

Fri, 04 Mar 2011 00:00:00 EST

B-to-B Marketing Course: �Marketing for Organic Growth in the New B-to-B Global Economy� (by The Institute for the Study of Business Markets (ISBM)

Fri, 25 Feb 2011 00:00:00 EST

New CMO Council Study Identifies Top 10 Ways To Add Value Across Marketing Ecosystem

Fri, 18 Feb 2011 00:00:00 EST

Webinar by the Business Marketing Association (BMA): Retuning Your Value Proposition for the Economy

Fri, 11 Feb 2011 00:00:00 EST

Webinar by the Business Marketing Association (BMA): Retuning Your Value Proposition for the Economy

Upcoming Account Management Workshop: How to Lead Clients, Grow Accounts and Partner With Creatives (by the American Association of Advertising Agencies (AAAA)

Tue, 08 Feb 2011 00:00:00 EST

Date: February 15, 2011 Location: Publicis West / Seattle In this 1-day workshop, account managers will learn the skills they need to become sharp account managers.

ABC/ABCi Survey: Publishers disagree that their publication will be delivered in a digital-only format within five years

Fri, 28 Jan 2011 00:00:00 EST

BBN and BPA reach agreement to provide user demographics from network�s BtoB sites

Fri, 21 Jan 2011 00:00:00 EST

Advertising Law & Public Policy Conference by The Association of National Advertisers (ANA)

Fri, 14 Jan 2011 00:00:00 EST

The digital revolution is well under way and changing the legal landscape every day at lightning speed. Keeping up is becoming a nearly impossible task.

This year's ANA Advertising Law and Public Policy Conference, now in its seventh year, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together led by a leading law professor.

BMI Special Feature: Professional Development in a Weak Economy

Fri, 07 Jan 2011 00:00:00 EST

Comprehensive Reporting: ABC�s Approach to Media Transparency and Accountability for U.S. Newspapers

Fri, 24 Dec 2010 00:00:00 EST

BuySafeMedia marketing survey: Apple iPad winner!

Thu, 16 Dec 2010 00:00:00 EST

As promised, a draw for an Apple iPad for all respondents was conducted on December 10th. We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.! The BuySafeMedia marketing survey was sponsored by a coalition of North America's leading Marketing industry associations to evaluate the marketing profession's view of risk and media buying.

BuySafeMedia marketing survey: Apple iPad winner!

Thu, 16 Dec 2010 00:00:00 EST

As promised, a draw for an Apple iPad for all respondents was conducted on December 10th.

We are happy to announce that the winner is Ms. Pam Jandura from Leica Microsystems Inc.!

The BuySafeMedia marketing survey was sponsored by a coalition of North America\'s leading Marketing industry associations to evaluate the marketing profession\'s view of risk and media buying.

Petroleum Africa Applies for BPA Audit First BPA applicant member in Egypt

Fri, 03 Dec 2010 00:00:00 EST

Petroleum Africa Magazine, published out of Africa since 2003, has applied for membership with BPA Worldwide. With offices in Cairo, Egypt; Accra, Ghana; Nairobi, Kenya; and Lagos, Nigeria, it is the first publication covering the energy sector in Africa to apply for BPA circulation and website traffic audit.

An upcoming webinar by ANA: Compensation Guidelines for Today�s Agency World:

Fri, 26 Nov 2010 00:00:00 EST

ABC Interactive Working with Spreed Inc. to Provide Audited Mobile Audience Metrics in Canada and the U.S.

Mon, 22 Nov 2010 00:00:00 EST

BPA Worldwide sees nascent recovery in membership

Mon, 15 Nov 2010 00:00:00 EST

BPA Worlwide said its 2011 fiscal first quarter, ended Sept. 30, saw increases in applications and revenue compared with the same period last year.

Nonetheless, BPA\'s fiscal 2010 year-end count of global print members totaled 1,967, a decline of 14.6% compared with fiscal 2009. In the same period, however, new websites signing up for the BPA interactive audit tool increased 15% to a total of more than 500. BPA also said eight brands have released Integrated Brand Reach reports, and it expects another 12 brands to release such reports in the coming months.

Five-Minute Executive Survey � Benchmark yourself against your peers

Mon, 08 Nov 2010 00:00:00 EST

UFI Report Provides Insight on 2000 Audited European Shows

Fri, 29 Oct 2010 00:00:00 EDT

Global exhibition association UFI has compiled a 2009 Euro Fair Statistics (EFS) report, containing audited statistics of 2,092 exhibitions from 20 European countries.

The report offers statistics collected by 12 auditing bodies, and includes exhibitions covering over 20 million sqm of registered rented space.

New 4A\'s Position Paper: Agency Compensation

Fri, 22 Oct 2010 00:00:00 EDT

ROI in Trade Show Marketing

Thu, 14 Oct 2010 00:00:00 EDT

Summary of U.S. Audit Bureau of Circulations Board Actions from September 2010 Interim Meeting

Thu, 07 Oct 2010 00:00:00 EDT

Webinar from the Institute for the Study of Business Markets (ISBM): Re-thinking the Product Development Funnel

Thu, 30 Sep 2010 00:00:00 EDT

2010 ANA Annual Conference � The Masters of Marketing

Tue, 21 Sep 2010 00:00:00 EDT

The Chief Marketing Officer (CMO) Council North America Advisory Board Meeting

Mon, 13 Sep 2010 00:00:00 EDT

Topics for discussion include:

Findings from the CMO-CIO Alignment Imperative study with Accenture
How Digital Marketing is Impacting the Consumer Decision Journey and Enabling Competitive Advantage (David Edelman of McKinsey)
Marketing Organization Review + Empowerment (MORE)Assessing, Integrating, Focusing and Developing Global Teams