BuySafeMedia.com Blog Posts

McPier�s Fate Discussed In Closed-Door Meeting

Fri, 05 Mar 2010 00:00:00 EST

A news article illustrating the lack of transparency in the trade show industry.

Analytic Vs. Audited Data: Yes, There IS A Difference

Tue, 02 Mar 2010 00:00:00 EST

Analytic Vs. Audited Data: Yes, There IS A Difference

The State of Brand Auditing: Are multimedia brand audits comprehensive enough?

Fri, 19 Feb 2010 00:00:00 EST

The State of Brand Auditing: Are multimedia brand audits comprehensive enough?

Update: BuySafeMedia Direct Mail Campaign Results

Fri, 12 Feb 2010 00:00:00 EST

The BuySafeMedia campaign delivered a second wave of direct mail letters to Chief Marketing Officers (CMOs), Chief Financial Officers (CFOs) and publishers, telling them how audited media can help them in business. The letters arrived with recipients between Sept 16 and Sept 18 and each featured a personalized URL (PURL) with information about their unaudited media investments.

Update: Join our new "I Buy Safe Media" section

Fri, 12 Feb 2010 00:00:00 EST

We've recently created a new "I Buy Safe Media" section on our web site, where you can see other marketing professionals who support the BuySafeMedia initiative.

Qualifying an iPhone App as Paid Circulation on ABC Reports

Fri, 12 Feb 2010 00:00:00 EST

Qualifying an iPhone App as Paid Circulation on ABC Reports

Trusting site owner web analytics is not safe media buying

Fri, 12 Feb 2010 00:00:00 EST

Event managers join BuySafeMedia partner roster

Fri, 12 Feb 2010 00:00:00 EST

Training materials available on www.BuySafeMedia.com

Fri, 12 Feb 2010 00:00:00 EST

The new and improved www.BuySafeMedia.com includes an entire section on safe media training and resources.

Qualifying an iPhone App as Paid Circulation on ABC Reports

Tue, 09 Feb 2010 00:00:00 EST

According to ABC and ABCi's recent mobile survey, more than 70 percent of ABC-publisher members agreed that mobile was receiving more attention at their company this year than last. Among senior executives at the same companies, 56 percent said they had plans to develop a smartphone application in the next 24 months in addition to the 17 percent that already have an app in production. The complete survey is available on ABC's Web site and is also available via an app in the iTunes store.

Partner Profile: Wolters Kluwer Health

Tue, 09 Feb 2010 00:00:00 EST

Professionals and students have long relied on Wolters Kluwer Health textbooks, reference products, and journals. Our bibliographic and reference databases, drug information software, point-of-care tools, web-based information systems and online continuing education products also support the delivery of health information via interactive formats.

Marketers optimistic despite continuing budget restraints

Fri, 05 Feb 2010 00:00:00 EST

Marketers optimistic despite continuing budget restraints

Nielsen details new online ratings system

Fri, 29 Jan 2010 00:00:00 EST

Nielsen details new online ratings system

The devil is in the data

Fri, 22 Jan 2010 00:00:00 EST

The devil is in the data

BPA's Interactive Audit Tool Surpasses 200-Website Mark

Fri, 08 Jan 2010 00:00:00 EST

CLB Media is the latest publisher to utilize the tool.

Will these trends affect the future of media auditing?

Thu, 31 Dec 2009 00:00:00 EST

Will these trends affect the future of media auditing?

IAB updates digital video ad measurement guidelines

Thu, 24 Dec 2009 00:00:00 EST

IAB updates digital video ad measurement guidelines

Nielsen partnership enables new TV ROI measurement service

Thu, 17 Dec 2009 00:00:00 EST

Nielsen partnership enables new TV ROI measurement service

BPA Interactive to Provide Real-Time Data to Publishers Via Widget

Thu, 10 Dec 2009 00:00:00 EST

BPA Interactive to Provide Real-Time Data to Publishers Via Widget

Research Services Introduces CREW

Thu, 03 Dec 2009 00:00:00 EST

Research Services Introduces CREW

Best Practices for Managing Controlled Digital Edition Circulation

Thu, 26 Nov 2009 00:00:00 EST

Best Practices for Managing Controlled Digital Edition Circulation

BPA Worldwide announces aviation titles commit to combined print & web audits

Fri, 20 Nov 2009 00:00:00 EST

BPA Worldwide announces aviation titles commit to combined print & web audits.

BuySafeMedia supports not only "Safe Media" but a "Safe World"

Mon, 16 Nov 2009 00:00:00 EST

BuySafeMedia supports not only "Safe Media" but a "Safe World"

ABC Expands Membership into Mobile and E-Reader

Thu, 05 Nov 2009 00:00:00 EST

ABC Expands Membership into Mobile and E-Reader

SRDS launches new online service combining Web and print properties

Fri, 30 Oct 2009 00:00:00 EDT

SRDS launches new online service combining Web and print properties.