BuySafeMedia.com Blog Posts

ABC Interactive Working with Handmark to Provide Audited Mobile Application Usage Metrics for Publishers and Media Brands

Fri, 23 Jul 2010 00:00:00 EDT

ABC Interactive Working with Handmark to Provide Audited Mobile Application Usage Metrics for Publishers and Media Brands.

GroupM Forecasts 3.5 Percent Global Ad Spending Increase for 2010

Fri, 16 Jul 2010 00:00:00 EDT

GroupM Forecasts 3.5 Percent Global Ad Spending Increase for 2010.

Marketers Want Sponsorship and Event Metrics but Lack Necessary Capabilities, ANA/IEG Survey Shows

Mon, 28 Jun 2010 00:00:00 EDT

ANA study finds most marketers not measuring sponsorship and event marketing.

ABC Interactive Working with Verve Wireless to Provide Independently Verified Mobile Publishing Statistics

Tue, 22 Jun 2010 00:00:00 EDT

ABC Interactive Working with Verve Wireless to Provide Independently Verified Mobile Publishing Statistics.

Use Accurate Data to Choose Your Shows

Fri, 18 Jun 2010 00:00:00 EDT

BuySafeMedia LinkedIn Group Continues to Grow

Fri, 18 Jun 2010 00:00:00 EDT

The BuySafeMedia LinkedIn group was created on June 2, 2009 to bring together marketing professionals who want to demonstrate their accountability and commitment to the use of best practices in advertising media buying, and give them a forum to share their thoughts and experiences with their peers.

Stakeholder Feedback on BuySafeMedia Training Materials

Fri, 18 Jun 2010 00:00:00 EDT

We asked members of the BuySafeMedia LinkedIn group to provide their feedback on the downloadable training materials available for download on www.BuySafeMedia.com.

Add the BuySafeMedia Logo to Your Circulation Statements

Fri, 18 Jun 2010 00:00:00 EDT

Declare yourself as an audited media member and spread the word about the quest to eradicate risky media buying by including the BuySafeMedia logo on your audited circulation statements. Get your high-res logo today.

Trade Show Exhibitors Association (TSEA) Joins the BuySafeMedia Initiative

Fri, 18 Jun 2010 00:00:00 EDT

BNP Media Brings 27 New Partner Publications to BuySafeMedia

Fri, 18 Jun 2010 00:00:00 EDT

There are lots of new partners to talk about in this issue, with BNP Media adding 27 new titles to the BuySafeMedia partner roster in May 2010:

An upcoming webinar by BPA Worldwide � �BPA Worldwide New Rules for 2010�, June 22, 2010

Fri, 11 Jun 2010 00:00:00 EDT

Nominate Now for the Trade Show Exhibitors Association (TSEA) Choice Awards

Fri, 04 Jun 2010 00:00:00 EDT

Nominate Now for the Trade Show Exhibitors Association (TSEA) Choice Awards

MagNet is taking place June 1-4, 2010

Fri, 28 May 2010 00:00:00 EDT

ANA survey finds marketers strive for emotional connection but focus on functional messaging

Fri, 21 May 2010 00:00:00 EDT

The findings of an ANA (Association of National Advertisers) survey revealed most brands are currently more focused on their own rational/functional benefits versus the emotional benefits.

An upcoming webinar by The Institute for the Study of Business Markets (ISBM)

Fri, 14 May 2010 00:00:00 EDT

An upcoming webinar by The Institute for the Study of Business Markets (ISBM).

Some Exhibition Tips from the Trade Show Exhibitors Association (TSEA)

Fri, 07 May 2010 00:00:00 EDT

A Webinar: Measures and Methodologies for an Economy in Transition

Fri, 30 Apr 2010 00:00:00 EDT

A webinar by the Business Marketing Association: Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition

The Marketing Supply Chain & Ad-ID

Fri, 23 Apr 2010 00:00:00 EDT

The Marketing Supply Chain & Ad-ID

ABM\'s Chicago Regional & BPA University took place on April 14th, 2010

Tue, 20 Apr 2010 00:00:00 EDT

ABM\'s Chicago Regional & BPA University took place on April 14th, 2010

No Pain, No Gain

Fri, 09 Apr 2010 00:00:00 EDT

A gold medal for coming close?

Thu, 01 Apr 2010 00:00:00 EDT

GroupM to Offer Digital Ad Verification

Fri, 26 Mar 2010 00:00:00 EDT

GroupM to Offer Digital Ad Verification

Digital Mags Get a New Definition

Fri, 19 Mar 2010 00:00:00 EDT

Digital Mags Get a New Definition

The IAEE announced the creation of a social media task force

Fri, 12 Mar 2010 00:00:00 EST

The IAEE announced the creation of a social media task force

McPier�s Fate Discussed In Closed-Door Meeting

Fri, 05 Mar 2010 00:00:00 EST

A news article illustrating the lack of transparency in the trade show industry.